Vision and Strategy

Since the mid-1990s, CSR has been aligned with our corporate vision and mission.

CORPORATE VISION
“To maintain industry leadership in innovation, product quality, service standards, profitability and Corporate Social Responsibility.”
CORPORATE MISSION
Customers
To provide quality and innovative products, unsurpassed service and value for money

Investors
To maintain profitability and achieve optimum returns for their investment

Contractors & Suppliers
To select based on quality work and their ability to complement our commitment to environment, health and safety

Employees
To maximise their potential and care for their personal well-being and career development

Community
To serve the community we operate in so as to create a better place for all, especially caring for the less fortunate, enhancing youth development, promoting the arts and conserving the environment
CSR VISION
“To be a leader in business and a champion of CSR.”
CSR MISSION
“To be a responsible corporate citizen who believes in creating value for stakeholders, conducting sustainable business practices, caring for the community and protecting the environment.”